Media campaign for Mercedes Benz

CASE STUDY

Dawson walker created a national media campaign targeting the trade media to achieve positive brand awareness of Mercedes-Benz CharterWay.

The Challenge:

Targeting the trade media to achieve positive awareness of Mercedes-Benz CharterWay, the international commercial vehicle, financial services, contract hire and fleet management arm of Daimler.

The Solution:

We developed a national media relations campaign comprising press releases, media interviews, features and article placement.

The Result:

Scott Edwards CharterWay’s brand marketer

“Editorial coverage was achieved online and offline in key horizontal titles as well as targeted vertical markets.

The team’s main strength has been its impressive persistence both in encouraging participation and buy-in within our organisation and in pushing the Mercedes-Benz CharterWay brand to the media."

Media campaign for Mercedes Benz

The Challenge:

The Solution:

The Result:

Scott Edwards CharterWay’s brand marketer

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