Employee Value Proposition - Dawson Walker
Employee Value Proposition (EVP)

Employee Value Proposition (EVP)

It is the term by which we describe the characteristics, benefits and ways of working in an organisation. It is the deal struck between the organisation and employee in return for their contribution and performance. This ‘deal’ characterises an employer and differentiates it from its competition. An effective EVP enables an organisation to stand out as different but it also ensures that the ‘packaging’ reflects the content. It is not a message in its own right – but is the sentiment from which messages are generated.


Our step by step process

Here at Dawson Walker we have devised a step by step process to develop an EVP. Every organisation is unique so we adapt our approach for each project by taking on board:

  • Project objectives / scope
  • Any available research / evidence
  • Geographic reach
  • Skills needs and future needs
  • Diversity objectives
  • Recruitment & retention strategy

Scoping & Planning

Working with a steering group, we will facilitate a meeting to agree project objectives & outputs, opportunities/challenges, timescales and key stakeholders.

Scoping & Planning


Drawing upon existing insights (e.g. employee engagement survey) and delving deeper through depth interviews, focus groups and surveys we’ll aim to understand what your people believe, what potential candidates perceive and how other organisations compete.

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We’ll report what we discover and share our interpretation in detail and in summary and benchmark our findings with our recent experiences and independent global standards.

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EVP Generation

At a workshop with your key stakeholders, together we’ll identify and articulate the proposition – devising a rough from that we’ll then craft into a polished model.

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