A new joiners film for GKN Aerospace
CASE STUDY
The Challenge:
GKN Aerospace needed to update its Welcome Film for New Joiners, a key onboarding asset that introduces new employees to the company’s purpose, culture, and values.
With a new CEO, Peter Dilnot, the goal was to refresh the existing film to reflect GKN Aerospace renewed vision, evolving culture, and ambitious direction, while maintaining the energy and impact of the original.
The Solution:
Dawson Walker was tasked with
- concept creation,
- film treatment,
- scripting,
- and full production.
The approach combined existing footage, drawn from GKN Aerospace's extensive video library, with new content filmed with CEO Peter Dilnot.
The creative concept focused on pace, light, and motion to mirror GKN Aerospace's innovative spirit and high-performance culture.
The film highlighted the company’s history, values and culture of collaboration, positioning GKN Aerospace as an exciting, forward-thinking place to grow a career in cutting-edge engineering and technology.
The Result:
The new Welcome to GKN Aerospace film delivers a dynamic, inspiring introduction for new employees worldwide.
It showcases who GKN Aerospace is, why it’s an exciting time to join, and how its people live the company’s mission and values every day.
With updated leadership representation, fresh visuals, voice-over, music, and subtitles in 8 different languages, the film captures the energy and ambition driving GKN Aerospace's next chapter.
Now a central feature of onboarding, the film reinforces a consistent global message of pride, innovation, and shared purpose across the entire business.
