Global student competition for Shell
CASE STUDY
Dawson Walker devised a global student competition encouraging students to respond to energy challenges. A key aspect to Shell’s global recruitment marketing strategy.
The Challenge:
As a global energy business, Shell’s reputation for innovation is key to ensuring they continue to attract, recruit and retain the talent.
Global student competition
They need to meet the world’s increasingly complex and competitive energy challenges.
Shell Ideas360 was conceived, designed and launched to specifically respond to this challenge, and is a core element in Shell’s global recruitment marketing strategy.
The Solution:
Shell is encouraging university students around the world to conceive, share and collaboratively develop game-changing ideas to help tackle energy, water and food challenges.
Shell's expertise
Shell Ideas360 provides them with an exciting opportunity to develop their ideas into a ‘potentially investment-worthy’ business case, with the support of mentors and subject matter experts.
Dawson Walker's support
Dawson Walker have supported Shell in this programme since its inception and launch in 2013. This includes; project management, campus marketing & communication, event co-ordination, participant liaison and stakeholder management.
The Results:
Over 17,000 students have registered to participate in this global student competition. The latest instalment saw finalist teams from India, Singapore, UK and USA present their ideas to a senior panel of Shell and industry judges at the Olympic Stadium in London, as part of Shell’s ‘Make the Future’ festival.
Over the years
Overall, the competition has grown exponentially, attracting over half a million students to the website, with over 30,000 registrations and inspiring over 2,700 ideas.
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