Film and Photo Case Study
CASE STUDY
As a marketing and communications agency, we love producing creative film and photography for our clients, it’s one of our services that continues to grow and there’s no sign of it slowing down.
Our years of experience means we’ve become experts at showcasing our client’s employer brand, company culture, products and services and creating content for recruitment marketing campaigns, leadership programmes, diversity and inclusion (D&I), the list goes on. And because our film and photography process are so well established, we know how to get to the core of the brief and how best to bring the proposition to life.
What to expect?
We kick-off all our projects by sending over our Dawson Walker film and video briefing form that is a detailed scoping session. This deep dive into your brief will cover:
- Budget
- Key dates
- Purpose
- Key Messaging & Tone of Voice
- Target Audience
- Content
- Look & Feel
- Brand Guidelines
- And much more...
Once we’ve agreed the brief, we can start to plan the shoot. This includes developing a detailed schedule and running order for the day, discussion guides, organising a recce, equipment, comms packs, look and feel, mood board and storyboards. On every shoot we make sure we get the most out of the day. Depending on the brief and scope of work, we capture:
- Film interviews.
- Photo portraits.
- B-Roll video content on site and working environment whether it is inside or outside.
- Indoor and outdoor drone footage with various creative techniques (for example 360-degree view).
- Fly on the wall reportage style photography of employees at work.
- Cinematic sequences.
There are many benefits of film and photo content that helps to bring to life a company whether it’s showing the culture, leadership, teamwork, diversity, work life balance, wellbeing, types of roles or office environment.
Post shoot we review all the filming content, select relevant clips and create storyboard transcripts as well as editing or retouching photos.
From each day shooting, we can make up to:
- Interview Films x 6 (Approx 2 minutes each)
- Micro Moments x 30 (Approx 20 seconds each)
- Interview Compilation x 1 (Approx 2 minutes each)
- Photos x 20 to 30
Our expertise in film and photography content means that we're able to produce a variety of content tailored to our clients.
We’re can also product animation:
Based in the UK, but with a global reach through our network of partners, we can deliver our film and production services wherever you are in the world, and have done for many of our clients.
Here are some of our case studies:
Philip Morris International (PMI)
For PMI, we helped develop their employer brand #MakeHistory. We developed a 360-degree virtual reality experience, filmed 1 to 1 and team interviews as well as shot different styles of photography such as portraits and fly on the wall reportage style in the UK, Switzerland and Turkey.
GKN Aerospace
For GKN Aerospace, we conducted a global recruitment marketing campaign and developed their new Employer brand Together We Rise. We filmed and travelled to many sites in the UK, the Netherlands, Sweden and across the US conducting 1 to 1 interviews, filming b-roll behind the scenes work. We also captured portraits and fly on the wall photos of employees.
L&Q
For L&Q, we developed their Employer brand Opening Doors, helping to bring to life the amazing people who work at the company by using ‘the yellow chair’ prop as a consistent way to interview employees. It became known as ‘L&Q’s Yellow Chair’ and has become an emblem of L&Q’s employer brand. By filming employees sitting in the yellow chair in various incongruous locations, we created a compelling collection of engaging films showcasing the diversity of people and their experiences.
DSV
For DSV, we helped create a recruitment marketing film as they faced many recruitment challenges, particularly for drivers and warehouse operatives. DSV has primarily relied on recruitment agencies to fulfil their needs. To support them attract people directly we produced a film that featured 5 employees sharing their authentic experiences, micro moments and drone footage resulting in a short film compilation.
Shell
For Shell, we created 2 short films for their conferences which highlights the importance of health and safety as well as wellbeing for mariners. We got amazing responses for our video brief that was sent from shipping companies to the crews on their ships. The first one was a collection of 500 generated crew members that we carefully catalogued, condensed, translated and transcribed all the video content. The second one was a collection of interviews with CEOs from some of Shell’s partner shipping companies. We used a piece of software to screen record interviews - it was special because it maximised broadband and ensured the highest quality of the video and audio output.
Video Production Terminology
- B-roll (or B roll) describes filming footage that isn’t the main action. Therefore B-roll is considered to be supplementary footage or secondary footage. B-roll is great for enhancing storytelling and for when transitioning between frames or sounds. B-roll is just as important as A-roll because it adds a depth of rich clips that will help to bring to life the subject matter.
- Micro-Moments are intent-rich moments of approx. 20 to 30 sec max. These moments are usually used on social media
- Fly on the wall is a style of documentary making used in filming and photography. The idea is to film, photograph events or people candidly as a ‘fly on the wall’ would see them.
Share This Article
