End to end event management for Airbus’ Navblue ShareX programme
CASE STUDY
Dawson Walker provided end to end event management for Airbus' Navblue ShareX programme in Dubai, Singapore, Miami and Dublin.
The Challenge:
Navblue (a subsidiary of Airbus) is a successful aviation systems & software company. They provid a wide range of planning, operation, flight control and scheduling solutions for airlines around the world.
Dawson Walker were asked to provide end to end event management support for their regional customer engagement events. These are held in Dubai, Dublin, Miami and Singapore. The event management inlcuded managing the customer data, event venue selection and on site planning. Creating a digital event registration platform and handling all e-communications before, during and after each event.
Efficient event management
As is often the case, the timings were tight. And with internal stakeholders based across different time-zones, the design, development and implementation of the various work streams required careful, timely and efficient project management.
The Solution:
The Dawson Walker event team started by analysing the existing customer data to ensure that we could segment each customer by their profile, product, location and role. This enabled us to design and send out targeted communications to maximize the sign-up opportunity.
Hotel management expertise
Using our expertise in venue finding around the world, the Dawson Walker event team were able to provide the client with fit for purpose hotels. We managed the ongoing liaison with each venue including rate negotiations, contracts and payment terms, delegate requests and room layouts.
A clear registration site
The digital registration platform was designed, configured and managed, with daily reporting to identify sign-up numbers and allocate chase tasks to the Navblue account and customer teams.
Event branding
We also designed and produced all the branding collateral for each event, including event joining packs, banners and registration tools, badges, goodie bags etc.
On-site event management
Due to high volumes in Miami our on-site management support was needed to enable stakeholders to focus on customer engagement and networking, leave us to make sure the 3-day event ran smoothly and to plan.
The Result:
Through our partnership and close collaboration with the client, the events were all well attended, organised and customer feedback was excellent.
We were also able to provide invaluable feedback after each event via our post-event feedback surveys. This combined with anecdotal comments which were collected from customers.
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