Partnership combines Dawson Walker’s specialist employer brand and EVP consultancy with Action’s deep local market expertise and integrated communications capabilities
Action Global Communications has entered into a strategic partnership with specialist employer brand consultancy Dawson Walker, expanding the strategic communications and consultancy services available to clients throughout its network in Central and Eastern Europe, the Middle East, and Central Asia and CIS.
The partnership reflects the changing needs of businesses as they navigate transformation, talent pressures, changing employee expectations and increasingly complex workplace cultures. It also marks a further step in Action’s continued evolution of its services in response to evolving client needs.
Employer brand has moved well beyond its traditional association with recruitment. Today, how an organisation is experienced by its people can directly influence its reputation, ability to manage change, retain talent, engage employees and ultimately deliver on its business strategy.
Through the partnership, Action and Dawson Walker will help organisations shape employee experiences that support reputation, engagement and business performance, from defining an Employee Value Proposition (EVP) and employer brand strategy to employee engagement, internal communications and activation.
The partnership brings together Action Global Communications' 55 years of local intelligence, cultural understanding and expertise in delivering impactful communications with Dawson Walker's 30 years of specialist experience in employee value proposition (EVP) development, employer branding and employee engagement.
Grounded in a nuanced understanding of the cultural and market dynamics that shape employee expectations and influence perceptions of employers, the partnership enables organisations to develop employer brands that resonate with their people, strengthen reputation and support broader business objectives across diverse markets.
Kathy Christodoulou, Director, Action Global Communications, said:
"We're seeing a significant shift in how businesses think about employer brand. It's no longer viewed just as a recruitment activity. Increasingly, leaders recognise its role in shaping culture, supporting transformation, strengthening engagement and building trust.
The most successful employer brands aren't simply communicated. They're experienced. When people believe in a company's purpose and understand the role they play in its success, they become advocates for the company and invested in its future.
By partnering with Dawson Walker, we are strengthening the specialist employer brand expertise available to our clients while building on the deep local market knowledge, cultural understanding and stakeholder insight Action is known for. Together, these complementary strengths enable us to create employer brands that truly resonate and deliver meaningful results."
Adam Winterton, client services director at Dawson Walker Communications, said:
"A strong employer brand is built on truth and trust. It's about helping employers clearly articulate what makes them distinctive and ensuring that the workplace experience aligns with the promises being made.
At its best, employer branding creates a shared sense of purpose. It helps people understand what their employer stands for, how they contribute to its success and why their work matters. When that happens, the impact can be felt throughout the business.
Strong employer brands create clarity, alignment and confidence. Those qualities help organisations navigate change, improve engagement, retain talent and build stronger workplace cultures capable of driving performance and growth.
What makes this partnership particularly exciting is the combination of complementary strengths. Action brings exceptional local communications expertise and deep market knowledge, while we bring specialist employer brand and EVP expertise. Together, we are able to offer clients a powerful blend of strategic insight, specialist expertise and market execution."
The partnership will support organisations across a wide range of sectors and markets, helping them strengthen employee engagement, define compelling employee value propositions, enhance employer reputation and build employer brands that contribute to long-term business success. It reflects Action's commitment to continuously evolving its capabilities in line with client needs, combining deep understanding of their businesses and ambitions with services that deliver meaningful value.