Film of an inclusive leadership team for assessment solution company
Bringing a new proposition to life - Case Study
The Challenge:
Cubiks, part of PSI Services LLC is a market leader in the design and delivery of talent assessment methods, tools and solutions. They approached us to work with them to develop a film to showcase their new ‘Inclusive Leadership’ solution.
The video was to include filming with a key client and an academic expert, so was highly visible, both internally and externally.
The Solution:
Starting with a detailed discussion to share best practice insights on video planning and filming. We worked closely with their key stakeholders to develop a storyboard and themes for the filmed ‘discussion’.
The film crew
Our film crew played a key role in this to ensure that they were fully aware of and involved in the development process and desired outcome.
We carried out an on-site recce to identify the best locations and set-up (to mitigate light and noise interference). On the day, our camera and sound crew also took ample B-Roll footage to splice into the film at the editing stage.
We also produced transcripts and sub-titles for accessibility. We weaved in animated graphics effects to accentuate aspects of the film and story telling.
The Result:
The outputs (a 2 mins film, as well as a series of 20-30 sec micro-moments for social media) were all well received and have been used regularly at PSI events and on social media.
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