Account based marketing for transport and logistics giant DSV

Account based marketing for transport and logistics giant DSV


Dawson Walker provided account based marketing campaigns targeting vertical markets including; food, automotive and publishing to increase DSV's presence across all markets.

The Challenge:

DSV is a global supplier of transport and logistics services - the fourth largest in the world, operating in 80 countries with over 40,000 employees.

Dawson Walker were brought in to provide account based marketing campaigns to engage with specific target audiences with a view to setting up appointments with prospects and raising awareness of DSV in specific areas. The targeted vertical markets included; food, automotive, Publishing, Logistic consultants, London, road, air and sea.

The Solution:

An account based marketing campaign was developed to use across a range of media including:

  • Direct mail
  • Exhibition
  • On and offline advertising
  • PR
  • Collateral

The Result:

The programme successfully engaged with the audience and delivered leads for the sales team.

Chris Malyon - Sales, Marketing & Customer Services Director

We are really pleased with the account based marketing campaigns undertaken by Dawson Walker. It had high impact and delivered opportunities which have now turned into new business.

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