Navblue ShareX programme
CASE STUDY - Organise Navblue's (a subsidiary of Airbus) customer engagement events in Dubai, Dublin, Miami and Singapore
Navblue (a subsidiary of Airbus) is a successful aviation systems & software company, providing a wide range of planning, operation, flight control and scheduling solutions for airlines around the world.
We were asked to support their regional customer engagement events – ShareX - held in Dubai, Dublin, Miami and Singapore – from managing the customer data and event venues to creating a digital event registration platform and handling all e-communications before, during and after each event.
As is often the case, the timings were tight, and with internal stakeholders based across different time-zones, the design, development and implementation of the various work streams required careful, timely and efficient project management.
We started by analysing the existing customer data to ensure that we could segment each customer by their profile, product, location and role. This enabled us to design and send out targeted communications to maximize the sign-up opportunity.
Using our expertise in venue finding around the world, we were able to provide the client with fit for purpose hotels. We managed the ongoing liaison with each venue including rate negotiations, contracts and payment terms, delegate requests and room layouts)
The digital registration platform was designed, configured and managed, with daily reporting to identify sign-up numbers and allocate chase tasks to the Navblue account and customer teams.
We also designed and produced all the branding collateral for each event, including event joining packs, banners and registration tools, badges, goodie bags etc.
Due to high volumes in Miami our on-site management support was needed to enable stakeholders to focus on customer engagement and networking, leave us to make sure the 3-day event ran smoothly and to plan.
Through our partnership and close collaboration with the client, the events were all well attended, organised and customer feedback was excellent.
We were also able to provide invaluable feedback after each event via our post-event feedback surveys combined with anecdotal comments which were collected from customers.
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