DSV Account Based Marketing Campaign

CASE STUDY

The Challenge:

DSV is a global supplier of transport and logistics services - the fourth largest in the world, operating in 80 countries with over 40,000 employees. We were brought in to provide a marketing campaign to engage with specific target audiences with a view to setting up appointments with prospects and raising awareness of DSV in specific areas. The targeted vertical markets included; food, automotive, Publishing, Logistic consultants, London, road, air and sea.

The Solution:

An account based marketing campaign was developed to use across a range of media including:

  • Direct mail
  • Exhibition
  • On and offline advertising
  • PR
  • Collateral

The Result:

The programme successfully engaged with the audience and delivered leads for the sales team.

Chris Malyon - Sales, Marketing & Customer Services Director

We are really pleased with the campaign, it had high impact and delivered opportunities which have now turned into new business.

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