We want to improve lives, homes and communities. To do this, we need to tell tenants and the wider population about our plans and to encourage them to get involved in what we are doing. How we communicate those messages will be a crucial strand of achieving our vision.” - Jen Barfoot, Chief Executive, Tai Calon Community Housing.
In consultation with Jen and Hefina Rendle (Communications Manager), we devised a process to review all internal and external communications with a view to recommending what Tai Calon should:
■ stop doing
■ continue doing
■ start doing.
The team was keen to make this a truly consultative process involving tenants, staff and board members. The work would ultimately lead to a half day presentation to the Tai Calon executive and senior management teams – where Hefina and Adam Winterton (our lead Consultant) would jointly hold up a ‘communications mirror’ to the organisation in order to:
■ raise the profile of the communications team
■ ensure good communications are advocated throughout the organisation
■ devise a structured, measurable communications plan; and
■ stop wasting money.
As a result of the review Tai Calon has cut its annual spend on literature by more than £25,000 a year and saved in excess of £10,000 in staff costs.