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The challenge

As a global energy business, Shell’s reputation for innovation is key to ensuring they continue to attract, recruit and retain the talent they need to meet the world’s increasingly complex and competitive energy challenges. Shell Ideas360 was conceived, designed and launched to specifically respond to this challenge, and is a core element in Shell’s global recruitment marketing strategy.

 

The solution

By encouraging university students around the world to conceive, share and collaboratively develop game-changing ideas to help tackle energy, water and food challenges, Shell Ideas360 provides them with an exciting opportunity to develop their ideas into a ‘potentially investment-worthy’ business case, with the support of mentors and subject matter experts.

Dawson Walker Communications have supported Shell in this programme since its inception and launch in 2013, and different aspects of the programme such as project management, campus marketing & communication, event co-ordination, participant liaison and stakeholder management.

 

The result

The competition is now in its fourth season following a successful launch in 2013. In 2016, over 17,000 students registered to participate, and the Finalist teams from India, Singapore, UK and USA presented their ideas to a senior panel of Shell and industry judges at the Olympic Stadium in London, as part of Shell’s ‘Make the Future’ festival.

 

Overall, the competition has grown exponentially, attracting over half a million students to the website, with over 30,000 registrations and inspiring over 2,700 ideas.