Account Based Marketing campaign
DSV is a global supplier of transport and logistics services - the fourth largest in the world, operating in 80 countries with over 40,000 employees. We were brought in to provide a marketing campaign to engage with specific target audiences with a view to setting up appointments with prospects and raising awareness of DSV in specific areas. The targeted vertical markets included; food, automotive, Publishing, Logistic consultants, London, road, air and sea.
An account based marketing campaign was developed to use across a range of media including:
• Direct mail
• On and offline advertising
The programme successfully engaged with the audience and delivered leads for the sales team.